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All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
All Marketers Are Liars The Power of Telling Authentic Stories in a LowTrust World
Author: Seth Godin
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-na...  more »
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ISBN-13: 9781591841005
ISBN-10: 1591841003
Publication Date: 5/19/2005
Pages: 208
Rating:
  • Currently 3.1/5 Stars.
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3.1 stars, based on 9 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
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