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Marketing Aesthetics
Marketing Aesthetics
Author: Alex Simonson, Bernd H. Schmitt
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging ...  more »
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ISBN-13: 9781439172926
ISBN-10: 1439172927
Publication Date: 4/27/2009
Pages: 368
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Publisher: Free Press
Book Type: Paperback
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