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Marketing the Moon: The Selling of the Apollo Lunar Program
Marketing the Moon The Selling of the Apollo Lunar Program
Author: David Meerman Scott, Richard Jurek
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a co...  more »
ISBN-13: 9780262026963
ISBN-10: 0262026961
Publication Date: 2/28/2014
Pages: 144
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Publisher: The MIT Press
Book Type: Hardcover
Members Wishing: 2
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