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Marketing Strategy (Cim Professional,)
Marketing Strategy - Cim Professional,
Author: Paul Fifield
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. — The marketing practitioner will find this an accomplished book on the role of the marke...  more »
ISBN-13: 9780750632843
ISBN-10: 0750632844
Publication Date: 8/31/1998
Pages: 352
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 1
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