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74 results returned
Third Generation R & D: Managing the Link to Corporate Strategy
Third Generation R & D: Managing the Link to Corporate Strategy
Author: Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson
ISBN-13: 9780875842523 - ISBN-10: 0875842526
  ?

Book Type: Hardcover
Publication Date:

Marketing Moves: A New Approach to Profits, Growth  Renewal
Marketing Moves: A New Approach to Profits, Growth Renewal
Author: Philip Kotler, Dipak C, Jain, Suvit Maesincee, D. Jain, Suvit Maesincee, Dipak C. Jain
ISBN-13: 9781578516001 - ISBN-10: 1578516005
  ?

Book Type: Hardcover
Publication Date:

MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther McGrath, Ian C. Macmillan
ISBN-13: 9781591391234 - ISBN-10: 1591391237
  ?

Book Type: Hardcover
Publication Date:

United We Brand
United We Brand
Author: Mike Moser
ISBN-13: 9781578517985 - ISBN-10: 1578517982
  ?

Book Type: Hardcover
Publication Date:

Real Time: Preparing for the Age of the Never Satistied Customer
Real Time: Preparing for the Age of the Never Satistied Customer
Author: Regis McKenna
ISBN-13: 9780875847948 - ISBN-10: 0875847943
  • Currently 2/5 Stars.
 2

Book Type: Hardcover
Publication Date:

Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy: How to Meet the Store Brand Challenge
Author: Nirmalya Kumar, Jan-benedict E. m. Steenkamp
ISBN-13: 9781422101674 - ISBN-10: 1422101673
  ?

Book Type: Hardcover
Publication Date:

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Author: James C. Anderson, Nirmalya Kumar, James A. Narus
ISBN-13: 9781422103357 - ISBN-10: 1422103358
  ?

Book Type: Hardcover
Publication Date:

Net Worth
Net Worth
Author: John Hagel III, Marc Singer
ISBN-13: 9780875848891 - ISBN-10: 0875848893
  • Currently 4/5 Stars.
 1

Book Type: Hardcover
Publication Date:

Total Access
Total Access
Author: Regis McKenna
ISBN-13: 9781578512447 - ISBN-10: 1578512441
  ?

Book Type: Hardcover
Publication Date:

When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas)
When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas)
Author: Harvard Business Review
ISBN-13: 9781591395058 - ISBN-10: 1591395054
  • Currently 5/5 Stars.
 1

Book Type: Paperback
Publication Date:

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim, Renée Mauborgne
ISBN-13: 9781591396192 - ISBN-10: 1591396190
  • Currently 3.8/5 Stars.
 6

Book Type: Hardcover
Publication Date:

The Experience Economy: Work Is Theatre  Every Business a Stage
The Experience Economy: Work Is Theatre Every Business a Stage
Author: B. Joseph Pine II, James H. Gilmore
ISBN-13: 9780875848198 - ISBN-10: 0875848192
  ?

Book Type: Hardcover
Publication Date:

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Author: Frederick F. Reichheld, Thomas Teal
ISBN-13: 9780875844480 - ISBN-10: 0875844480
  • Currently 3.5/5 Stars.
 2

Book Type: Hardcover
Publication Date:

Michael E. Porter on Competition
Michael E. Porter on Competition
Author: Michael E. Porter
ISBN-13: 9780875847955 - ISBN-10: 0875847951
  • Currently 4/5 Stars.
 1

Book Type: Hardcover
Publication Date:

The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception
Author: Debora L. Spar
ISBN-13: 9781591396208 - ISBN-10: 1591396204
  • Currently 4.3/5 Stars.
 2

Book Type: Hardcover
Publication Date:

Net Gain: Expanding Markets Through Virtual Communities
Net Gain: Expanding Markets Through Virtual Communities
Author: John Hagel III, Arthur G. Armstrong
ISBN-13: 9780875847597 - ISBN-10: 0875847595
  • Currently 3.1/5 Stars.
 4

Book Type: Hardcover
Publication Date:

Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Author: Nancy F. Koehn
ISBN-13: 9781578512218 - ISBN-10: 1578512212
  ?

Book Type: Hardcover
Publication Date:

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon, Fred Senn
ISBN-13: 9781591399278 - ISBN-10: 1591399270
  • Currently 3.5/5 Stars.
 1

Book Type: Hardcover
Publication Date:

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

How Customers Think: Essential Insights into the Mind of the Market
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
ISBN-13: 9781578518265 - ISBN-10: 1578518261
  • Currently 4/5 Stars.
 2

Book Type: Hardcover
Publication Date:

Standing Room Only: Strategies for Marketing the Performing Arts
Standing Room Only: Strategies for Marketing the Performing Arts
Author: Philip Kotler, Joanne Scheff
ISBN-13: 9780875847375 - ISBN-10: 0875847374
  ?

Book Type: Hardcover
Publication Date:

Beyond the Core: Expand Your Market Without Abandoning Your Roots
Beyond the Core: Expand Your Market Without Abandoning Your Roots
Author: Chris Zook
ISBN-13: 9781578519514 - ISBN-10: 1578519519
  • Currently 2.5/5 Stars.
 1

Book Type: Hardcover
Publication Date:

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
Author: Suzanne Taylor, Kathy Schroeder, John Doerr
ISBN-13: 9781591391364 - ISBN-10: 1591391369
  • Currently 4/5 Stars.
 1

Book Type: Hardcover
Publication Date:

Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles
Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles
Author: Joseph H. Ellis
ISBN-13: 9781591396918 - ISBN-10: 1591396913
  • Currently 4/5 Stars.
 1

Book Type: Hardcover
Publication Date:

Digital Capital: Harnessing the Power of Business Webs
Digital Capital: Harnessing the Power of Business Webs
Author: Don Tapscott, David Ticoll, David Ticoll, Alex Lowy
ISBN-13: 9781578511938 - ISBN-10: 1578511933
  • Currently 3.9/5 Stars.
 4

Book Type: Hardcover
Publication Date:
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