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McDonald's : Behind the Arches
McDonald's Behind the Arches
Author: John F. Love
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind...  more » was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

From the Trade Paperback edition.
ISBN-13: 9780553051278
ISBN-10: 055305127X
Publication Date: 10/1/1986
Pages: 470
Rating:
  • Currently 4.3/5 Stars.
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4.3 stars, based on 4 ratings
Publisher: Bantam
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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