Skip to main content
PBS logo
 
 

Search - Don't Mess with the LOGO: The Straight Talker's Bible of Branding (Financial Times Series)

Don't Mess with the LOGO: The Straight Talker's Bible of Branding (Financial Times Series)
Don't Mess with the LOGO The Straight Talker's Bible of Branding - Financial Times Series
Author: Jon Edge
"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This b...  more »
ISBN-13: 9780273714200
ISBN-10: 0273714201
Pages: 240
Rating:
  • Currently 4.5/5 Stars.
 1
4.5 stars, based on 1 rating
Publisher: FT Press
Book Type: Paperback
Members Wishing: 1
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.