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The Mystery Patient's Guide to Gaining & Retaining Patients
The Mystery Patient's Guide to Gaining Retaining Patients Author:Suzanne Boswell From the back of the book: To the dental team, schooled to be the best in clinical situations, all patients are ?mystery patients? ? harboring unspoken attitudes about their dental experiences and unrevealed feelings about the dental office. — Author Suzanne Boswell has spend many years conducting focus groups with patients, interviews with denti... more »sts and forays into dental practices as a ?mystery patient? to ?unmask? for dentists the challenges they face in winning new patients and retaining current ones. Her socio-scientific-based research offers solutions to dentists determined to understand their patients? needs. By studying this book, the entire dental team will be ready for whoever walks in the door
Patients entering a dental practice, either for the first time or as life-long customers, carry with them memories of past experience - good and bad - as well as cultural biases based on consumerism and the media. The dental team can ensure every experience will be a good one, for both the patient and the practice by understanding these attitudes and biases and taking measured steps to deal with them.« less