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The Naked Brain: How the Emerging Neurosociety is Changing How We Live, Work, and Love
The Naked Brain How the Emerging Neurosociety is Changing How We Live Work and Love
Author: Richard Restak
Consider a world in which — • Marketers use brain scans to determine consumer interest in a product — • Politicians use brain-image-based profiles to target voters — • A test could determine your suitability for a job or to whom you will be romantically attracted — Far from science fiction, this “neurosociety”—a s...  more »
ISBN-13: 9781400098088
ISBN-10: 1400098084
Publication Date: 9/26/2006
Pages: 272
Rating:
  • Currently 3.5/5 Stars.
 2

3.5 stars, based on 2 ratings
Publisher: Harmony
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 2
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

reviewed The Naked Brain: How the Emerging Neurosociety is Changing How We Live, Work, and Love on + 177 more book reviews
Helpful Score: 1
The one or two interesting tidbits in this book are not worth all the repetitive tedium that surround them. The premise is that neuroscience is opening opportunities for marketers to use our brain chemistry to take advantage of us. But, functional MRIs have a long way to go before they're predictive. This relatively short book put me to sleep for weeks.
Read All 1 Book Reviews of "The Naked Brain How the Emerging Neurosociety is Changing How We Live Work and Love"


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