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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Negotiating with Backbone Eight Sales Strategies to Defend Your Price and Value
Author: Reed K. Holden
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing o...  more »
ISBN-13: 9780133064766
ISBN-10: 013306476X
Publication Date: 5/28/2012
Pages: 208
Edition: 1
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Publisher: FT Press
Book Type: Hardcover
Members Wishing: 0
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