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Net Gain: Expanding Markets Through Virtual Communities
Net Gain Expanding Markets Through Virtual Communities
Author: John Hagel III, Arthur G. Armstrong
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net ...  more »
ISBN-13: 9780875847597
ISBN-10: 0875847595
Publication Date: 3/1997
Pages: 235
Rating:
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3.1 stars, based on 4 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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