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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century
A New Brand World Eight Principles for Achieving Brand Leadership in the TwentyFirst Century
Author: Scott Bedbury, Stephen Fenichell
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating ...  more »
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ISBN-13: 9780142001905
ISBN-10: 0142001902
Publication Date: 2/25/2003
Pages: 240
Rating:
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Publisher: Penguin (Non-Classics)
Book Type: Paperback
Members Wishing: 0
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