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Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR How to Use News Releases Blogs Podcasting Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
ISBN-13: 9780470379288
ISBN-10: 0470379286
Publication Date: 10/31/2008
Pages: 320
Edition: New
Rating:
  • Currently 3.8/5 Stars.
 3

3.8 stars, based on 3 ratings
Publisher: Wiley
Book Type: Paperback
Reviews: Amazon | Write a Review

Book Reviews submitted by our Members...sorted by voted most helpful

daojones avatar reviewed The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly on + 8 more book reviews
Helpful Score: 1
Gave it three stars because this is not a good book for small business owners like me. If you work for a large company and play in the big leagues read it. But if you're a little guy it's a waste of your time.