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The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century
The New Strategic Selling The Unique Sales System Proven Successful by the World's Best Companies Revised and Updated for the 21st Century
Author: Stephen E. Heiman, Diane Sanchez, Tad Tuleja
In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created St...  more »
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ISBN-13: 9780446673464
ISBN-10: 0446673463
Publication Date: 1998
Pages: 448
Rating:
  • Currently 3.4/5 Stars.
 6
3.4 stars, based on 6 ratings
Publisher: Warner Business Books
Book Type: Paperback
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