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The One to One Fieldbook (One to One)
The One to One Fieldbook - One to One
Author: Don Peppers, Martha Rogers
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. — Every day, all around the world, managers worry about the declining loyalty of their customers. Customers...  more »
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ISBN-13: 9780385493697
ISBN-10: 038549369X
Publication Date: 1/5/1999
Pages: 432
Rating:
  • Currently 4.2/5 Stars.
 3

4.2 stars, based on 3 ratings
Publisher: Currency
Book Type: Paperback
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GowerMeower avatar reviewed The One to One Fieldbook (One to One) on + 179 more book reviews
Complete steps to perfect direct mail campaigns. Excellent resource for any marketing professional.


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