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The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
The Online Copywriter's Handbook Everything You Need to Know to Write Electronic Copy That Sells Author:Robert W. Bly The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veter... more »ans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.« less
Teresa C. (BookCrone) reviewed The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells on + 2 more book reviews
Straightforward and packed with information. Typical Bob Bly.