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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
Overpromise and Overdeliver The Secrets of Unshakable Customer Loyalty
Author: Rick Barrera
Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises...  more »
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ISBN-13: 9781591840619
ISBN-10: 1591840619
Publication Date: 12/29/2004
Pages: 240
Rating:
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Paperback
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