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The People's Tycoon : Henry Ford and the American Century
The People's Tycoon Henry Ford and the American Century
Author: Steven Watts
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. But never before has hi...  more »
ISBN-13: 9780375407352
ISBN-10: 0375407359
Publication Date: 8/9/2005
Pages: 640
Rating:
  • Currently 4/5 Stars.
 2

4 stars, based on 2 ratings
Publisher: Knopf
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette, Audio CD
Members Wishing: 1
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vanw avatar reviewed The People's Tycoon : Henry Ford and the American Century on + 2 more book reviews
Henry Ford was a talented mechanical tinkerer with a powerful drive to succeed in business and dominate others. He was also a mediocre manager and a man of surprisingly limited education.

Steven Watts goes into considerable detail in portraying Ford's motivations and achievements, and Ford's considerable personal weaknesses. This book could have easily been edited to half its length and accomplished Watts goal.


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