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Persuasion: Messages, Receivers, and Contexts
Persuasion Messages Receivers and Contexts
Author: William Rogers
Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom commu...  more »
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ISBN-13: 9780742536746
ISBN-10: 0742536742
Publication Date: 10/28/2006
Pages: 408
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Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Paperback
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