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Positioning: The Battle for Your Mind
Positioning The Battle for Your Mind
Author: Al Ries, Jack Trout
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weakn...  more »
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ISBN-13: 9780446347945
ISBN-10: 0446347949
Publication Date: 2/1993
Pages: 213
Rating:
  • Currently 4/5 Stars.
 9
4 stars, based on 9 ratings
Publisher: Warner Books
Book Type: Mass Market Paperback
Other Versions: Audio Cassette, Audio CD
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 reviewed Positioning: The Battle for Your Mind on
Helpful Score: 1
Great, short book on marketing.
reviewed Positioning: The Battle for Your Mind on
Helpful Score: 1
A Marketing classic!
Read All 2 Book Reviews of "Positioning The Battle for Your Mind"


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