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Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users
Author: Michael Beasley
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book i...  more »
ISBN-13: 9780124046191
ISBN-10: 0124046193
Publication Date: 9/29/2013
Pages: 250
Edition: 1
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Publisher: Morgan Kaufmann
Book Type: Paperback
Members Wishing: 0
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