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Preface to Marketing Management
Preface to Marketing Management
Author: J. Paul Peter, James H. Donnelly
Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulation...  more »
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ISBN-13: 9780073661513
ISBN-10: 0073661511
Publication Date: 7/1/1999
Pages: 336
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Publisher: Irwin/McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
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