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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Pricing with Confidence 10 Ways to Stop Leaving Money on the Table
Author: Reed Holden, Mark Burton
Bad pricing is a great way to destroy your company?s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to ...  more »
ISBN-13: 9780470197578
ISBN-10: 0470197579
Publication Date: 2/25/2008
Pages: 240
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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