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Pricing: Making Profitable Decisions (McGraw-Hill Series in Marketing)
Pricing Making Profitable Decisions - McGraw-Hill Series in Marketing
Author: Kent B. Monroe
By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing resea...  more »
ISBN-13: 9780070427808
ISBN-10: 0070427801
Pages: 286
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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