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The Prisoner and the Penguin: And 75 Other Marketing Stories
The Prisoner and the Penguin And 75 Other Marketing Stories
Author:
The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren?t just for pure enjoyment?they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ?storybook? that brings to life some o... more »
Author:
The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren?t just for pure enjoyment?they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ?storybook? that brings to life some o... more »
ISBN-13: 9781907794513
ISBN-10: 1907794514
Publication Date: 6/9/2014
Pages: 192
Rating: ?
ISBN-10: 1907794514
Publication Date: 6/9/2014
Pages: 192
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Product Management
- Engineering & Transportation >> Accounting & Finance >> Accounting >> Standards
