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Search - R for Marketing Research and Analytics (Use R!)

R for Marketing Research and Analytics (Use R!)
R for Marketing Research and Analytics - Use R!
Author: Chris Chapman, Elea McDonnell Feit
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from ...  more »
ISBN-13: 9783319144351
ISBN-10: 3319144359
Publication Date: 3/14/2015
Pages: 384
Edition: 2015
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Publisher: Springer
Book Type: Paperback
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