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Race for the World: Strategies to Build a Great Global Firm
Race for the World Strategies to Build a Great Global Firm
Author: Jane Fraser, Lowell L. Bryan, Wilhelm Rall, Lowell Bryan
Informed by the findings of McKinsey & Company's extensive investigation of the problems and practices at globalizing firms, Race for the World contends that the rewards of building a great global firm at this moment in time are extraordinary. Examples of early winners in the global game, including powerhouses such as Coca-Cola, Citibank, and Ne...  more »
ISBN-13: 9780875848464
ISBN-10: 087584846X
Publication Date: 8/1999
Pages: 364
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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