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Radical Marketing : From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Radical Marketing From Harvard to Harley Lessons from Ten That Broke the Rules and Made It Big
Author: Sam Hill, Glenn Rifkin
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fift...  more »
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ISBN-13: 9780887309793
ISBN-10: 0887309798
Publication Date: 3/1/2000
Pages: 304
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Publisher: Collins
Book Type: Paperback
Other Versions: Hardcover
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