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Real Time: Preparing for the Age of the Never Satistied Customer
Real Time Preparing for the Age of the Never Satistied Customer
Author: Regis McKenna
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything-anytime, anywhere, and in-your-face. We get cash in second...  more »
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ISBN-13: 9780875847948
ISBN-10: 0875847943
Publication Date: 1/15/1997
Pages: 204
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2 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
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1997. The pioneer of modern marketing brings the future into focus.


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