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Book Reviews of The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
The Real Toy Story Inside the Ruthless Battle for America's Youngest Consumers
Author: Eric Clark
ISBN-13: 9780743247658
ISBN-10: 0743247655
Publication Date: 1/9/2007
Pages: 272
Rating:
  • Currently 4.2/5 Stars.
 3

4.2 stars, based on 3 ratings
Publisher: Free Press
Book Type: Hardcover
Reviews: Amazon | Write a Review

Book Reviews submitted by our Members...sorted by voted most helpful

Cheese avatar reviewed The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers on + 324 more book reviews
An interesting look at the "behind the scenes" world of toy buying and selling. From the selling of an idea at a toy fair to the manufacturing of the toy in China. I didn't realize how cut throat the industry was. The book is good, though I felt the author went off on tangents sometimes and then eventually got back to what they were originally saying. The one chapter I found most interesting was the last chapter about the "day in the life of" a migrant worker in China. No matter how much you might hate your job here in the USA, it isn't even a fraction as bad as it is in a Chinese sweatshop....if the book is correct.