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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
Redefining Global Strategy Crossing Borders in a World Where Differences Still Matter
Author: Pankaj Ghemawat
Why do so many global strategies fail?despite companies? powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, ?flat? world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemaw...  more »
ISBN-13: 9781591398660
ISBN-10: 1591398665
Publication Date: 9/27/2007
Pages: 304
Edition: 1
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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