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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Renovate Before You Innovate Why Doing the New Thing Might Not Be the Right Thing
Author: Sergio Zyman, Armin A. Brott
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsth...  more »
ISBN-13: 9781591840541
ISBN-10: 1591840546
Publication Date: 10/14/2004
Pages: 240
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Publisher: Portfolio
Book Type: Hardcover
Members Wishing: 0
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