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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
Reputation Rules Strategies for Building Your Company's Most Valuable Asset
Author: Daniel Diermeier
In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into ...  more »
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ISBN-13: 9780071763745
ISBN-10: 0071763740
Publication Date: 5/20/2011
Pages: 256
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
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