Skip to main content
PBS logo
 
 

Search - Rocking the Ages: The Yankelovich Report on Generational Marketing

Rocking the Ages: The Yankelovich Report on Generational Marketing
Rocking the Ages The Yankelovich Report on Generational Marketing
Author: J. Walker Smith, Ann S. Clurman
You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why. Why, for that matter, are Baby Boomers acting nothing like their parents did in their fifth decade? Why does th...  more »
Info icon
ISBN-13: 9780887309007
ISBN-10: 0887309003
Publication Date: 4/29/1998
Pages: 336
Rating:
  • Currently 5/5 Stars.
 2

5 stars, based on 2 ratings
Publisher: Collins
Book Type: Paperback
Reviews: Member | Amazon | Write a Review
Read All 1 Book Reviews of "Rocking the Ages The Yankelovich Report on Generational Marketing"

Please Log in to Rate these Book Reviews

marciamarcia avatar reviewed Rocking the Ages: The Yankelovich Report on Generational Marketing on + 270 more book reviews
For anyone and everyone who works with people of different generations. Amazing. Insightful. Even fun!


Genres: