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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
Rubies in the Orchard How to Uncover the Hidden Gems in Your Business
Author: Lynda Resnick, Francis Wilkinson
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're...  more »
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ISBN-13: 9780385525787
ISBN-10: 0385525788
Publication Date: 2/17/2009
Pages: 224
Rating:
  • Currently 2.9/5 Stars.
 4

2.9 stars, based on 4 ratings
Publisher: Doubleday Business
Book Type: Hardcover
Other Versions: Audio CD
Reviews: Member | Amazon | Write a Review
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latenightbookclub avatar reviewed Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business on + 26 more book reviews
Trite. Drivvle.
As a marketing book, this is a 0 star. As a autobiography, perhpas a 1.5. Ridiculous.
reviewed Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business on + 188 more book reviews
This is a rambling book that tells the stories of ups and downs in a woman's life as a marketer and businessperson. She helped build the brands for POM, Teleflora, Franklin Mint, and many others. This is more of a biography and personal story than a how-to book. It has some sentences here and there that are repeated in highlighting as the moral of a tale. Other than that it is very stream of consciousness, written more chronologically from the author's point of view than for improving your own business. Some interesting history and good to hear about a woman that was so involved with company leadership going back to the 1950s for nearly 60 years in the business world. Covers some issues like gaining trust from employees, firing people, responding to business pitches, negotiations, and finding what she was good at and what happened when she went beyond her comfort points.


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