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Scenarios : The Art of Strategic Conversation
Scenarios The Art of Strategic Conversation
Author: Kees van der Heijden
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding ...  more »
ISBN-13: 9780470023686
ISBN-10: 0470023686
Publication Date: 1/18/2005
Pages: 380
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 1
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