The Selling of the President 1968 Author:Joe McGinnis What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking -- and how that script came to be. It introduces: — Harry Trelea... more »ven, the 1st adman to suggest that issues bore voters. Image is what counts
Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President
Richard Nixon himself -- a politician running on tv for the highest office in the land« less