Skip to main content
PBS logo
 
 

Search - Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us all into Patients

Selling Sickness: How the World's Biggest  Pharmaceutical Companies are Turning Us all into Patients
Selling Sickness How the World's Biggest Pharmaceutical Companies are Turning Us all into Patients
Author: Ray Moynihan, Alan Cassels
Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company?s market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley?s chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." T...  more »
ISBN-13: 9781553652175
ISBN-10: 1553652177
Pages: 254
Rating:
  ?

0 stars, based on 0 rating
Publisher: Douglas & Mcintyre Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

NewRuth avatar reviewed Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us all into Patients on
Helpful Score: 1
I see drug company advertising at the doctor's office and on TV, but I didn't realize just how effective pharmaceutical advertising is.

The authors outline how the pharmaceutical industry has in effect created problems to sell drugs to treat.

The book is eye-opening, but a bit repetitive as it covers different "conditions."
Read All 1 Book Reviews of "Selling Sickness How the Worlds Biggest Pharmaceutical Companies are Turning Us all into Patients"


Genres: