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Simple Heuristics That Make Us Smart
Simple Heuristics That Make Us Smart
Author: Gerd Gigerenzer, Peter M. Todd, ABC Research Group
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which ...  more »
ISBN-13: 9780195143812
ISBN-10: 0195143817
Publication Date: 9/2000
Pages: 416
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Publisher: Oxford University Press
Book Type: Paperback
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