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Search - Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Smart Pricing How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability
Author: Jagmohan Raju, John Z. Zhang
In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as ...  more »
ISBN-13: 9780131494183
ISBN-10: 013149418X
Publication Date: 4/11/2010
Pages: 240
Edition: 1
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Publisher: Wharton School Publishing
Book Type: Hardcover
Members Wishing: 0
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