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Spreadable Media: Creating Value and Meaning in a Networked Culture
Spreadable Media Creating Value and Meaning in a Networked Culture
Author: Henry Jenkins, Sam Ford, Joshua Green
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts ?stickiness??aggregating attention in centralized places?with ?spreadability??dispersing content wid...  more »
ISBN-13: 9780814743508
ISBN-10: 0814743501
Publication Date: 1/21/2013
Pages: 352
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Publisher: NYU Press
Book Type: Hardcover
Members Wishing: 0
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