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The Story Factor
The Story Factor
Author: Annette Simmons
A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate—and the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front li...  more »
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ISBN-13: 9780465078073
ISBN-10: 0465078079
Publication Date: 3/22/2006
Pages: 299
Edition: 2Rev Ed
Rating:
  • Currently 4.3/5 Stars.
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4.3 stars, based on 2 ratings
Publisher: Perseus Books Group
Book Type: Paperback
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