Search -
Storyselling for Financial Advisors: How Top Producers Sell
Storyselling for Financial Advisors How Top Producers Sell Author:Scott West, Mitch Anthony Learn what makes a client trust you to be their financial advisor. — Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual storie... more »s, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.« less
The Market's bargain prices are even better for Paperbackswap club members!
Retail Price:$30.00 Buy New (Hardcover): $19.99 (save 33%) or Become a PBS member and pay $16.09+1 PBS book credit (save 46%)