Straight From the CEO Author:G. William Dauphinais, Colin Price In STRAIGHT FROM THE CEO, a wide variety of chief executives who are successfully managing today's rapid pace of economic change present their ideas--working closely with Price Waterhouse management team--about motivating people, unleashing innovation and creativity, the "debureaucratizing" of management, and learning from customer... more »s to revitalize the corporation.
STRAIGHT FROM THE CEO is an invaluable tool for managers at every level, focusing on such issues as:
- Creating loyalty to customers
- Fostering individual employee motivation
- Leveraging corporate values to enhance performance
These are the pressing issues that face every manager who strives to sort out valuable contributions from dubious ideas, the gold from the dross, and then take action that gets results. Among the diverse CEOs represented in the audiobook are the heads of British Airways, Young and Rubicam, United Nations High Commission for Refugees, Carlsburg Group, Royal Dutch/Shell, and Warner-Lambert--and its scope is worldwide from Jakarta to Oshkosh, from Amsterdam to Dallas.
As intellectually stimulating as it is practical, STRAIGHT FROM THE CEO is an invaluable report from the executive trenches.« less