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Strategic Marketing Management, 6th Edition (Strategic Market Management)
Strategic Marketing Management 6th Edition - Strategic Market Management
Author: David A. Aaker
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples.
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ISBN-13: 9780471415725
ISBN-10: 0471415723
Publication Date: 7/12/2001
Pages: 352
Edition: 6
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Publisher: Wiley
Book Type: Paperback
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