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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Strategy Maps Converting Intangible Assets into Tangible Outcomes
Author: Robert S. Kaplan, David P. Norton
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizati...  more »
ISBN-13: 9781591391340
ISBN-10: 1591391342
Publication Date: 2/2/2004
Pages: 324
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4.5 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 1
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