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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
The Strategy and Tactics of Pricing A Guide to Profitable DecisionMaking
Author: Thomas T. Nagle
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, P...  more »
ISBN-13: 9780138515102
ISBN-10: 0138515107
Pages: 351
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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