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Submit Now: Designing Persuasive Websites
Submit Now Designing Persuasive Websites
Author: Andrew Chak
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates.This book focuses on changing t...  more »
ISBN-13: 9780735711709
ISBN-10: 0735711704
Publication Date: 9/20/2002
Pages: 368
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Publisher: New Riders Press
Book Type: Paperback
Members Wishing: 0
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