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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)
Tactical Transparency How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - J-B International Association of Business Communicators
Author: Shel Holtz, John C. Havens
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measur...  more »
ISBN-13: 9780470293706
ISBN-10: 0470293705
Publication Date: 11/10/2008
Pages: 320
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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