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Thinkpad: A Different Shade of Blue
Thinkpad A Different Shade of Blue
Author: Deborah A. Dell, J. Gerry Purdy
ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the insi...  more »
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ISBN-13: 9780672317569
ISBN-10: 0672317567
Publication Date: 9/1999
Pages: 502
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Publisher: Sams
Book Type: Hardcover
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